Strategy call.
Thirty minutes. We listen to your business, your numbers, what you’ve tried, what’s worked, what’s broken. If we’re a fit, we move forward. If we’re not, we’ll tell you — and likely point you toward someone who is.
Marketing Department
For owners tired of being the best kept secret
in their market.
A managed Marketing Department for owners running remarkable work in quiet rooms. Per-platform content, paid acquisition, analytics, and ongoing optimization — built to put your work in front of more of the right people over time. Monthly investment sized to the shape of work that fits — you are not billed by the hour or by the head.
Fit
There’s a version of this that fits where you are.
Most owners don’t struggle with marketing because they’re invisible. They struggle because there’s too much of it to hold in your head at once — platforms, formats, budgets, all of it moving while you’re trying to run the business underneath. That problem is the same whether you opened last month or you’ve been at it twenty years. The scope changes; the problem doesn’t.
Owners we do this for:
- You’ve just opened, or you’re about to, and you’d rather the marketing be right from the first week than fixed later.
- You’re quietly excellent in your neighborhood and ready for the rest of the county to know it.
- You’ve outgrown doing it yourself — it worked until it was the only thing you never had time for.
- You’re spending money on marketing every month and can’t say what you’re actually buying.
- You’ve been burned by an agency before and want to see the numbers yourself this time.
- You’re doing well and want the next stretch to build on the last one instead of starting over.
If none of those is quite you, the strategy call still is. Thirty minutes, and we’ll be straight about what fits, what it would cost, and what we’d do first. That is the same call at every size — there is no revenue you have to clear to book it.
What we run for you
The shape of the service.
Per-platform content.
Built around your category, your customer, your voice. Long-form, short-form, the right format for the right platform — written, designed, produced, and published on the schedule agreed in your engagement. You see the work before it goes live for as long as you want to; the moment you would rather not, we stop sending it for approval and just publish. Real people doing the work — never a shortcut pretending to be craft.
Paid acquisition.
Ad strategy, creative, campaign management, ongoing optimization. Your ad budgets pay the platforms — through your accounts, with your card, under your name. We don’t profit from your media spend, and the work is visible in your dashboard. Spend climbs or drops at your direction, not ours.
Analytics and honest reporting.
Not a screenshot deck. A real read on what’s working, what isn’t, and what we’d change next. Monthly summary on the dashboard, quarterly business review on the calendar. Reports tell you what actually happened, not what’s flattering. Performance honesty is built in.
Ongoing optimization.
Marketing rewards the team paying attention. We’re paying attention. Hooks tested, audiences refined, content angles iterated against what’s actually performing — across the cycles and channels in your engagement. The work doesn’t sit still because the platforms don’t.
The engagement
Four steps from strategy call to live work.
Onboarding.
Brand brief, voice capture, platform connections, approval rhythm, ad account access where applicable. Coverage tailored to your business hours and your team’s bandwidth for review. Production typically begins within the first few weeks of signing, calibrated to your onboarding pace.
Work live.
Content publishing on schedule, ad campaigns running, dashboard showing the live picture — posts, spend, and performance visible as the work happens. Approval queue if you want it; hands-free if you don’t.
Monthly visibility.
Dashboard reflects work as it happens; the usage and results panel updates once a month. Quarterly business review on the calendar. Adjust path, scale up, scale down, change focus — any cycle. No contracts. Month-to-month.
Investment overview
Three paths. One agency.
Which path fits depends on your category, your ad spend ceiling, your team’s bandwidth, and where you’re trying to take the business. We map it on the strategy call. The detailed tier breakdown, channel mix, and ad-spend recommendations are visible in your dashboard once you engage.
Packages start at $1,497/month.
Organic.
Content-led marketing for businesses where trust matters more than reach.
Hybrid.
Organic foundation plus paid amplification — both working in the same direction.
Fully Paid.
Ads-led marketing. The fastest read on what is working, because the results come back in days.
From the founder
“I built this Marketing Department because I watched too many great businesses stay invisible while worse competitors hired flashy agencies that promised everything and delivered screenshots. The work I wanted didn’t exist — honest analysis, real craft, transparent budgets, no monthly meeting designed to make the budget look earned. So I built it. If you’ve watched the same show I watched, this is the alternative I built.”
— Les Yancey, Founder · Disabled Navy veteran
The next step
The first step is a 30-minute call.
Whether the Marketing Department turns out to be the right next move or not, the call is worth it. You’ll get a real read on your current marketing — what looks to be working, what looks to be draining the budget, and whether we’re the team you’d want building it for you. If we’re not the right fit, we’ll tell you.
Either way, the conversation is worth your thirty minutes.
Marketing outcomes depend on offer-market fit, execution quality, and platform conditions that vary across businesses. Specific results are discussed and calibrated to your situation during the strategy call.