Strategy call.
Thirty minutes. We listen to your business, your numbers, what you’ve tried, what’s worked, what’s broken. If we’re a fit, we move forward. If we’re not, we’ll tell you — and likely point you toward someone who is.
Marketing Department
For owners tired of being the best kept secret
in their market.
A managed Marketing Department for owners running remarkable work in quiet rooms. Per-platform content, paid acquisition, analytics, and ongoing optimization — built to put your work in front of more of the right people over time. Monthly investment sized to the shape of work that fits — not by hours, not by seats.
Fit
Where you are shapes the conversation.
Most businesses struggle with marketing not because they’re invisible, but because the complexity gets in the way. We’ve been there. Every founder has a starting point. The strategy call is the same regardless of where you are — and we’ll be honest about whether YMA’s current services fit your stage today, or whether the more useful conversation is about what to build first.
If you’re earlier in the journey:
- 01
Pre-product-market-fit — clear offer matters more than revenue. When “what to sell” or “to whom” is still moving every week, marketing amplification isn’t the answer yet — even with a big budget. The work is to find the pattern in your first 10-20 customers. If your offer IS clear and you have real budget to deploy even at zero revenue, that’s a different conversation — reach out on the strategy call.
- 02
Under $10K MRR but ready to start. We built Organic Starter Lite ($97/mo) and Organic Starter ($197/mo) for founders at this stage — focused content, simple foundations, real skin in the game without breaking the bank. Includes our mentorship guide and email sequence. Graduate to full Organic ($497/mo) when you cross $10K MRR or decide to step up your investment on your own. Launching end of June.
- 03
Want to learn it yourself first. There are good platforms for that, and we respect founders who try DIY first because they usually become better partners later. We can point you in the right direction on the call. Reach back out when you’re ready for a partner.
If any of this is you — we’re not turning you away. We’re being honest about timing. The strategy call is the same regardless of where you are. Even if today’s answer is “not yet,” tomorrow’s answer might be “now’s the time.”
If the timing is right for a Marketing Department:
- You’re past your first quarter-million in revenue and tired of agencies that bill for activity and deliver decks.
- You’re a mom-and-pop quietly excellent in your neighborhood and ready for a wider audience.
- You’re an online business scaling past founder-led marketing, where you’ve outgrown DIY but aren’t sure who to trust with the keys.
- You’re spending money on marketing every month and unsure what you’re actually buying.
If you’re somewhere in between, that’s exactly the kind of nuance a strategy call sorts out.
What we run for you
The shape of the service.
Per-platform content.
Built around your category, your customer, your voice. Long-form, short-form, the right format for the right platform — written, designed, produced, and published on the schedule agreed in your engagement. You see the work before it goes live whenever you want to; full-auto is available the moment you trust the rhythm. No automation pretending to be craft.
Paid acquisition.
Ad strategy, creative, campaign management, ongoing optimization. Your ad budgets pay the platforms — through your accounts, with your card, under your name. We don’t profit from your media spend, and the work is visible in your dashboard. Spend climbs or drops at your direction, not ours.
Analytics and honest reporting.
Not a screenshot deck. A real read on what’s working, what isn’t, and what we’d change next. Monthly summary on the dashboard, quarterly business review on the calendar. Reports tell you what actually happened, not what’s flattering. Performance honesty is built in.
Ongoing optimization.
Marketing rewards the team paying attention. We’re paying attention. Hooks tested, audiences refined, content angles iterated against what’s actually performing — across the cycles and channels in your engagement. The work doesn’t sit still because the platforms don’t.
The engagement
Four steps from strategy call to live work.
Onboarding.
Brand brief, voice capture, platform connections, approval rhythm, ad account access where applicable. Coverage tailored to your business hours and your team’s bandwidth for review. Production typically begins within the first few weeks of signing, calibrated to your onboarding pace.
Work live.
Content publishing on schedule, ad campaigns running, dashboard showing the live picture — posts, spend, and performance visible as the work happens. Approval queue if you want it; full-auto if you don’t.
Monthly visibility.
Dashboard reflects work as it happens; usage and ROI panel updates on a monthly cadence. Quarterly business review on the calendar. Adjust path, scale up, scale down, change focus — any cycle. No contracts. Month-to-month.
Investment overview
Three paths. One agency.
Which path fits depends on your category, your ad spend ceiling, your team’s bandwidth, and where you’re trying to take the business. We map it on the strategy call. The detailed tier breakdown, channel mix, and ad-spend recommendations are visible in your dashboard once you engage.
Organic.
Content-led marketing for businesses where trust matters more than reach.
Starting at $497/mo · monthly investment
Hybrid.
Organic foundation plus paid amplification — both working in the same direction.
Starting at $1,497/mo · monthly investment
Fully Paid.
Ads-led marketing for businesses with proven offers and strong unit economics.
Starting at $2,497/mo · monthly investment
From the founder
“I built this Marketing Department because I watched too many great businesses stay invisible while worse competitors hired flashy agencies that promised everything and delivered screenshots. The work I wanted didn’t exist — honest analysis, real craft, transparent budgets, no monthly meeting designed to make the budget look earned. So I built it. If you’ve watched the same show I watched, this is the alternative I built.”
— Les Yancey, Founder · Disabled Navy veteran
The next step
The first step is a 30-minute call.
Whether the Marketing Department turns out to be the right next move or not, the call is worth it. You’ll get a real read on your current marketing — what looks to be working, what looks to be draining the budget, and whether we’re the team you’d want building it for you. If we’re not the right fit, we’ll tell you.
Either way, the conversation is worth your thirty minutes.
Marketing outcomes depend on offer-market fit, execution quality, and platform conditions that vary across businesses. Specific results are discussed and calibrated to your situation during the strategy call.